Well positioned: Campaign for Soventol®.

Client

MEDICE is one of the most successful family-run pharmaceutical manufacturers in Germany. The portfolio of the internationally active company based in Iserlohn includes – among many others – the Soventol® brand.

Challenge

Under the Soventol® brand, MEDICE offers consumers a wide range of OTC products for the treatment of insect bites, sunburn and skin allergies. Our task was to present the Soventol® product range at the point of sale: modern, clear and with a sharp focus on the relevant indication.

Solution

With displays, posters, window decorations and other materials, we showcase the Soventol® product range in an eye-catching and varied way. We distinguish between a “red line” (without cortisone) and a “blue line” (with cortisone), helping customers find the desired product even faster.