Multi-channel campaign for LzO BusinessLine.

Client

LzO is the oldest operating savings bank in the world. Since 1786, it has been offering the people of the Oldenburg region a variety of financial services. For example, a service for business customers unique to the region: The LzO BusinessLine.

Challenge

LzO BusinessLine makes banking for business customers quicker, more convenient and flexible. Without an appointment. Through any channel. Business days from 8 a.m. to 8 p.m. Our job was to create awareness of the new quality of consultation at LzO. And as authentically as possible.

Solution

In a multi-channel campaign, real business customers report on their experiences with the LzO BusinessLine. The slogan “I am a BusinessLiner!” focuses on the product name and at the same time emphasizes the closeness of LzO to its customers.